Give Your Audience What They Want

There’s a reason why every standard cake as certain basic ingredients. PHOTO CREDIT: DepositPhotos By Milla Holt Somewhere in the world there may be people who would love to eat a peanut butter, egg salad and jellied eel sandwich. Perhaps this is your favorite lunch, and you know you can make the best peanut butter,Continue reading “Give Your Audience What They Want”

I’ve written a book. Now what?

By Tim Riordan I remember that thought going through my mind like it was yesterday. I dreamed of writing books since I was a teenager, but I never considered that there was more to do as an author than just write—a lot more. I have had the privilege of working with authors in a consultingContinue reading “I’ve written a book. Now what?”