It’s Release Day for Not by Sight: a novel of the patriarchs!

WOOOOOOO!!!! IT’S RELEASE DAY!!!!

Can I believe it?

Nope. Not one bit.

Regardless of my spinning head, I wanted to let everyone know how much your support has meant to me. It’s been a long haul (over TWO YEARS!) since I started my publication journey, but so many of your took the time to see how I was doing and how things were going as the years passed. It meant the world to me. And now – I’m SO excited to release Not by Sight: a novel of the patriarchs, available WORLDWIDE!!

You can get your copy today in hardback, paperback, and kindle formats here.

The amazing quotes in the image come courtesy of some of my awesome ARC (Advanced Review Copy) Team members – @storybookreveries, @mary_dipple_author, and @clairetucker_writer. You can find them on Instagram, where I’m sharing tons of other quotes from Team members! (Find the link to my Instagram in the website header.) I’m SO beyond thrilled and SO honored that people are enjoying this book!

Thank you all so VERY much.

I can’t wait to continue my publication journey!

Soli Deo gloria.

Not by Sight: a novel of the patriarchs is available for preorder!

Releasing March 16th!

You GUYS! I can’t believe that it’s almost March 16th. I can’t wait to share Not by Sight with everyone!

If you’re interested in preordering the book in Kindle or hardcover, you can head here! Paperbacks will be available for preorder soon.

Thank you all for taking this journey with me!

Soli Deo gloria.

Author Interview – Nicola MacCameron (Part of the Tassanara Internet Treasure Hunt!)

Celebrating the upcoming release of author Nicola MacCameron’s first novel in the Leoshine series, titled Leoshine, Princess Oracle!

Welcome, one and all, to the next stop in the Tassanara Internet Treasure Hunt! My name is Elizabeth Jacobson, author of Not by Sight: a novel of the patriarchs. Not by Sight is a retelling of the story of Joseph, his brothers, and his coat from the Biblical book of Genesis. Focusing on both Biblical and historical accuracy, the novel examines his extraordinary journey of faith. Really, what could make a man turn to God when every event in his life screams that God has turned his back on him? 

Not by Sight releases March 16th, and one lucky winner from the Zoom Party on February 26th will receive an ebook of Not by Sight after its release!

For this portion of the Treasure Hunt, I’m so excited to host my friend Nicola MacCameron for the next author interview on this blog! Nicola is the author of the soon-to-be released first book in the science fiction and fantasy Leoshine series, titled Leoshine, Princess Oracle. You can learn more about Nicola and her journey towards publishing this epic series on her website MicAndPen, here. Welcome, Nicola!

Q:  Nicola, can you tell us a bit about yourself? 

Me? I have lived on three continents and am happily settled on the Canadian prairie. Yes, it gets cold here, but the big sky makes up for that. I have three simultaneous careers: piano teaching, audiobook narrating and producing, and authoring. I have taught over 300 students, produced about 30 audiobooks and have written 80 flash fiction stories for Medium.com. Leoshine, Princess Oracle is my first published book and I am very grateful to Colleen McCubbin at Siretona Creative for her vision for the series.

Q: Leoshine is such an ambitious series. Can you tell us a bit about the world of the story, and your inspirations and creative process? 

Ambitious? It started out modestly at three books, honest! Each book was over 6 inches thick and apparently that kind of doorstop doesn’t attract many readers. So we chopped each book in two and cut stuff out until the first book is maybe half an inch thick. 

Myxolidia is the last generated dome on a chunk of rock floating in space. Aeolia is the penultimate dome that set Myxolidia up one thousand years ago. The Myxolidians decided they could maintain their society and dome without Aeolia’s help after an interdomary accident killed their scientists. They failed and the Aeolians are back to reclaim their project. 

I am inspired by the people around me and my third culture kid experience. Moving around meant saying goodbye a lot and feeling like an outsider. It also meant meeting many courageous people doing hard things with grace. Faith is a steadying factor in my life too. It informs my creative process in that, I put my pen on the paper (or fingers to the keyboard) and watch what comes out. I am continually amazed and delighted and excited for what comes next. No, I haven’t any better idea than the next person what the next thing in the story will be. 

Q: Can you tell the audience a bit about where Leoshine finds herself at the beginning of the series?

The chapter “In the Beginning” sets Leoshine in the peace and security of her family. I want readers to know where she came from before her world is torn apart. Her family is as dysfunctional as anybody else’s. Her security comes from being her father’s favourite and knowing his secrets. It is all an illusion, but she is a young woman full of promise and ambition. She has been kept artificially young by her father to save her from a degrading cultural ritual. Her mind is on the edge of discovery, but not over it.

That all gets ripped away when Avram the Aeolian invades. She is given to him as a bedwarmer by her own people. They intend bad things for her, but Avram rejects that. (I see a parallel to Not by Sight there! Genesis 50:20) Avram is as bewildered as Leoshine about what her role is.

Then there is Resham, Avram’s valet, body guard, priest, and cultural advisor. He was kidnapped from Myxolidia as a child, indoctrinated in Aeolia, and expected to help Leoshine understand her new “home.” In book one he wholeheartedly believes in the mission to rescue Myxolidia.

Q: Leoshine: Princess Oracle isn’t even out yet, and I’m already learning vocabulary! Tassanara (the script seen in the image above), Myxolidia (where Leoshine’s people live), Aeolians (the invaders). What is your process for word creation? Do you have full languages in mind, or just words and names to bring flavor?

Well done! You get an A+ for spelling! I love coining words! No fantasy series is complete without vocabulary to set it apart. I rearranged the y and i in the Greek musical mode to get Myxolidia. Aeolia is exactly as the music theorists spell it. I thought Tassanara was a real Japanese word, but discovered the only other use is the name of a cat on Twitter. We conveyed honourary princess status on the cat. (Tassanara means Princess)

Sometimes I press all the keys down on the keyboard at the same time (piano teachers are especially dexterous) and edit what comes out. peirjqgbi becomes peirbi. Let’s see, that means … a bowl of water that has pearls at the bottom. Used as a beauty treatment by Aeolian women who bathe together. 

It’s all about flavour. I will leave it up to Leoshine’s fans to build a whole language for her.

Q: When did you know you wanted a created script for the Leoshine series? What was the process behind its creation? 

I never imagined I would be so blessed to have a script for Leoshine. The Tassanara Font comes from the mindblowing generosity of Travis Williams. He is a graphic designer from Georgia and an author in the Siretona Creative Author Collective. (His book Uly Quits His Job is due out in the spring.) You can watch Travis explain how he created the font from a small piece of twisted metal here. He looked at that metal from all angles, edited each shape for elegance and proportion, and even gave it that gorgeous metallic gleam that makes it look 3D. 

Travis is even generous enough to make it available to anyone who wants to download it on their own computer. Find the link in the Resources tab of my website. You too can type letters to your beloved in the Tassanara font! 

Q: It’s been great to have you, Nicola! Before we go, without spoilers, can you tell us a little bit about what else we can expect from later books in the Leoshine series?

Leoshine gets very sick after Avram and her brother alternately dress her up as an example of the things they want for Myxolidia. Resham’s Myxolidian soul awakens to torment his Aeolian side. Avram finally finds his equal, but his anger raises an impossible barrier to fulfilling that dream. 

Cultures clash, the environment disintegrates, relations break, death stalks them all. And in the end? Mercy Triumphs.


Thank you so much for hosting the Tassanara Treasure, Elizabeth! Thank you for these wonderful questions. You provoked some good thought within me. I am honoured that you would do an interview with me. I look forward to the day you are featured at MicAndPen.com because your book is released and you are famous! I have watched Not by Sight grow and develop into the outstanding Biblical fiction novel of today! Thank you to everyone who does the internet treasure hunt! I hope you had a lot of fun doing it! I am planning others for the future! Meanwhile, here’s an added tease for your puzzling best: Jigsaw of the Map of Myxolidia.


Have you found all the treasures?

There are seven place-name images in the Tassanara font “hidden” on blogs all over the internet. Go to https://go.micandpen.com/tass-treasure to start the hunt from the beginning. 

Do you want to register for the February 26th Zoom party?

When you have seven deciphered place-names, follow this link to the answer page: https://go.micandpen.com/tass-answers

Fill in the form and you will be awarded a participation certificate! 

Congratulations! We hope this was a happy hunt for you.

Thank you, Elizabeth, for hosting our treasure!

www.tassanara.com

It’s Cover Reveal Day!

Not by Sight: a novel of the patriarchs is coming soon!

It’s HERE!

I’m SO thrilled to show everyone the cover of Not by Sight: a novel of the patriarchs, coming soon from WordCrafts Press! (Yes, that is a name change. The working title was Not by Sight: The Story of Joseph.)

Not by Sight is a retelling of the story of Joseph, his brothers, and his coat, from the Biblical book of Genesis. Focusing on both historical and Biblical accuracy, the novel examines his extraordinary journey of faith.

Really, what could make a man turn to God when every event in his life screams that God has turned His back on him?

If you want to learn a bit about my book before it comes out, take a look at my blog series on The Joseph Story. I cover topics like faith, storytelling decisions (no big spoilers), and historical research.

A HUGE thank you to everyone who has followed me so far and supported me. Stay tuned for the release date!

All glory to God!

Author Interview – C.F.E. Black

Author C.F.E. Black’s first novel in the Scepter and Crown series, titled Blade of Ash, released this past week!

I’m so pleased to host my friend C.F.E. Black for my next author interview on this blog! C is the author of the Scepter and Crown series of clean, epic Young Adult fantasy books. Book one, Blade of Ash, released this past week! You can find it here on Amazon. Welcome, C!

Q: C, can you tell us a bit about yourself?

I’m a mom to two boys, a one-month-old and a three-year-old, and they keep me busy! I also teach Spanish part time at a local homeschool co-op. If there’s any free time left over, I love to run. 

Q: For your “day job”, you’re both a mom and a teacher. What drew you to writing?

I’ve always wanted to be a writer. In fifth grade, I decided I was going to a writer one day, and that’s when I started writing nonstop. My best friend and I would write stories together, and it was really those stories we wrote together that showed me how much I loved to write. 

Q: What should our audience know about the Scepter and Crown series?

The series explores the power of truth and the deceptiveness of lies, and each book individually shows this on a more granular level. Also, the books are on the milder side of PG-13, with no sexual content, language, or overt gore. That’s important to me as a reader (and mom of future readers). 

Q: The fantasy magic system in the world of Scepter and Crown is a unique one. You also write from a Christian perspective. Can you tell us about the development process and nature of your world’s magic, and how your Christian faith informed that development?

Writing the magic system for this was so fun. As a Christian, I wanted to show that truth has power but truth can be corrupted or lost when we believe lies. So I crafted a world where truth literally fuels magic, and lies have their own dark magic. I knew this would be tricky, but it was neat to explore, delving into the way lies weaken us and even warp our sense of reality. 

I had to tread carefully, though, as I did not want to create a system where truth became a genie-like force that could grant our every wish. The truth is not malleable, and the sorcerers in the book can’t alter the truth. Instead, in the book the people capable of magic have to study to become masters of Truthpulling, or conducting magic. I wanted to create a magic system that supports a Christian worldview while at the same time touches on something universal: the importance of truth and the danger of lies. 

Q: Blade of Ash focuses on Alyana, the royal sorceress, a covert and secretive figure, and Red, the newly crowned king trying to unravel the circumstances of his father’s death. Can you tell us more about the story? Avoiding spoilers, did you have a favorite scene or moment to write?

This story had a huge series of progressive changes. I imagine most authors can say the same about their early books. I didn’t even have Aly’s POV in the book until a very late draft. The death curse wasn’t in the first draft, either! But the big thing Red and Aly do at the end was always the direction the story was headed, even from draft one. 

As to my favorite part, the romance is definitely my favorite. A scene I really like is the one when he sees her at the ball (I know some early readers love this scene too!). Fight scenes are the best to write, aside from romantic scenes, and the final battle scene is one of my favorites, as is the Canyon scene. 

If it’s not too much, I’ll add something small here: the Canyon scene was my most emotional scene to write. In 2014, I almost died in the Grand Canyon, and this story was always moving toward a moment where the characters would face death in a Canyon. This scene is part of me in more ways than I can express. 

Q: Blade of Ash is written from both Aly and Red’s perspectives. Did you find it challenging writing from a male point of view?

From the inception of the story, I wanted to write from a man’s POV. I think we need more of this in YA books. I wanted to show the romance from the man’s eyes, but I realized eventually that to make the story work, we had to have the woman’s POV too. I enlisted some early male beta readers to see if I was way off track—which I was in some areas! They helped tremendously. It was challenging to craft a male character with flaws and failings that feels genuine and comes across as likable. But I adore Red, and I hope readers do too (especially after the Canyon scene!). 

Q: It’s been so great to have you, C! Before we go, can you tell us a little bit about what else we can expect from later books in the Scepter and Crown series?

Book two has probably my favorite title of the whole series: Crown of Dust. If you like romance, book two is for you! It’s still clean, but Red and Aly move from tentative to dedicated, and it’s so tender and fun. But, of course, with that increased dedication comes increased obstacles to actually being together! As the series progresses, the characters will continue to discover lies they’ve been believing, and the repercussions of these lies are bigger and broader than they imagined. Some lies are woven into the very fabric of their world, and Red and Aly will have to try to root them out.


C. F. E. Black loves to get swept away in books, both reading and writing them. When she’s not writing or chasing her sons, she’s teaching high schoolers and trying her best to be a light in their lives. She lives in beautiful north Alabama with her superhero husband, sons, and fur-family. Connect with her and find free stories at www.cfeblack.com.

Author Interview – Hallie Lee

Author Hallie Lee’s second novel in The Shady Gully Series, titled Wolfheart, released this past week!

I’m so pleased to host my friend Hallie Lee for my next author interview! Hallie is the author of The Shady Gully Series of Christian Fiction books. Book Two, Wolfheart, released this past week. You can find it here on Amazon. Welcome, Hallie!

Q: Hallie, can you tell us a bit about yourself?

Thank you, Elizabeth. Sure! I was born and raised in Louisiana, and very much inspired by my mom, who was a voracious reader. Because she encouraged my aspirations, I began writing short stories in high school, and then tried my hand at romance novels in my twenties. But it was when my family moved Santa Fe, New Mexico, that I really honed my writing skills. 

The exposure to such a creative movie making town gave me the opportunity to attend writing conferences and classes. I learned to write screenplays, and met Ronnie Clemmer, the producer of A League of Their Own. He saw something in me he wanted to mentor, and I really feel his tutelage and insight made me a better, more mature writer.

We eventually left Santa Fe and moved to Kentucky, and the southern landscape inspired me. It brought me back to my roots, and I wanted to try – one more time – to write a novel. 

Paint Me Fearless was the result, and with it, the Shady Gully Series was born!

Q: What should our audience know about The Shady Gully Series?

​Paint Me Fearless is edgy Christian fiction. My characters are flawed. They’re imperfect. They make mistakes. But they’re redeemable. Just as we all are. 

While my protagonists, Desi and Robin, evolve as they grow older, the bruises and traumas from their childhood taint almost every facet of their adult lives. It takes a toll on their marriages. It affects their health. And ultimately, threatens their friendship. 

These two women are crippled by their insecurities, both those they inherited and those they bloomed all on their own. The book really speaks to our deep-rooted need for acceptance and approval. 

Q: Can you tell our audience a bit about the setting of Shady Gully? Is it based on a real place? What drew you to base your main setting around a tiny Southern town? 

Shady Gully isn’t based on a real place, but I definitely drew from some of my own experiences living in a small town. Much like Desi, I was uprooted in my teens and replanted in a small town in Louisiana. I quickly became fascinated by the way of life there. Everyone seemed to know everyone, and I thought I’d never fit in, but looking back, I realize my deepest and longest lasting friendships were launched in that small town. Even though I don’t live there anymore, I’ll always consider it home. 

Q: Your first book, Paint Me Fearless, was a deftly-handled crossover between more secular Women’s Fiction and Christian Fiction. I remember reading it and being amazed over and over by the way you meshed the genres so seamlessly! Did you always want to tell stories like those in The Shady Gully Series, or was it a journey to discover that you wanted to write in this crossover genre?

Thank you, Elizabeth. I consider that quite a compliment. Honestly, I didn’t intend for it to be a cross-over. I just wanted to write a story about two women who “wasted” their lives trying to be good enough. Their self-condemnation did a lot of damage. Both to themselves and to the ones they loved. Eventually, mercifully, they surrendered, and accepted that they weren’t perfect, and never would be. 

They learn, hopefully (your readers will see if they read the book) that there is only one true way to fill the emptiness inside, to quiet the lies—and to ultimately become…fearless. 

Wow. Now that I say it like that, it definitely sounds like a cross-over!

Q: Paint Me Fearless focuses on two close childhood friends, Robin and Desi, who grow up, grow apart, and grow close to God and each other over the course of the story. They both have very different backgrounds, upbringings, and struggles, but they need each other’s friendship. Which character do you relate to more?

I identified with them both. I related to Desi’s sketchy family dynamics, and I related to Robin’s feelings of not being enough. I think on some level I related to all of my characters. I even grew fond of Wolfheart, who was initially just a peripheral character to challenge Desi and Robin. But then he evolved. Became noble. And eventually insisted on his own book.

Q: Your new release, Wolfheart, brings a male perspective to The Shady Gully Series! Did you find it challenging writing from a male point of view?

No! I loved writing from the male POV. It was liberating! Probably because I enjoyed the opportunity to project onto these men the kind of characteristics and values that we as women want. Ha!

Q: It’s been so great to have you, Hallie! Before we go, can you tell us a little bit about what else we can expect from Wolfheart?

Wolfheart features a feisty line up of principled and uncompromising men…and the women they love.

It’s darker than Paint Me Fearless, but this is Wolfheart’s story, and as you know, he was no choir boy in Book 1.  Here’s what will surprise you though:

There’s a lot of humor in this one. Go figure. 


Elizabeth, I hope you and your readers enjoy the Shady Gully novels. I appreciate your featuring me and my work! I look forward to doing the same for you very soon 😉


Born and raised in Louisiana, Hallie’s screenplays and books are inspired by the southern landscape, which she says is “rich with cantankerous, salt of the earth folks destined to be on the page.” 

Paint Me Fearless and Wolfheart, books one and two respectively, are part of the Shady Gully Series, a series which promises thought provoking, relatable journeys, and a cast of characters who tend to be ornery, but loveable, dramatic, but kind, and quirky—but smarter than they appear. 

She and her family, furry kids included, now live in the hills of Kentucky, near Lexington.

Author Interview – Joan Embola

Author Joan Embola’s debut novel, The One Who Knows Me, released this past week!

Author Joan Embola, I’m so honored to have you for my first author interview on this blog! Joan is the author of The One Who Knows Me, her debut college-age contemporary fiction novel focusing on faith and mental health. You can find her book here on Amazon!

Q: Joan, can you tell us a bit about yourself?

A: Yes, of course 🙂 My name is Joan Embola. I was born and raised in Cameroon in west central Africa but I’m now based in the U.K. I’m the oldest of three children and the only girl. I work as a physician associate and spend most days of the week diagnosing, treating and managing patients. I love writing, I have a YouTube channel and I do a little bit of podcasting as well. I love to journal, sing, crochet, and play the ukulele.

Q: You work in the medical field for your “day job”. What drew you to that, and what drew you to writing?

A: I was never one of those people who “knew” they were going to work in the medical field from a young age. My interest in the medical field grew when I fell in love with science subjects at school, but I never knew what job I wanted to do specifically. From 2014 to 2018, God led me on a roller coaster ride which required a lot of trust, and I finally realised the role of a physician associate is what suits me best.

In regards to writing, I’m also not one of those people who have “always wanted to be a writer.” If someone told me five years ago that I would be a published author of two books this year, I would have laughed in their face. My writing journey began when I was a teenager. I used  to write poems to God as a way of helping me deal with my emotions. I initially wrote these poems for myself, but years later, God encouraged me to compile them  into a poetry devotional which I published in 2018. The idea for my debut novel came as a surprise because I never thought I would ever write fiction. But as soon as the inspiration hit me, I couldn’t help myself. God helped me navigate a few initial doubts and fears, but once I was in, I didn’t look back.

Q: The One Who Knows Me focuses on mental health. Traditionally, this is a subject that was taboo in so many societies. It is still, sadly, taboo in many societies and in many churches today. What drew you to focus on this topic for your debut novel, and to specifically tie it into a journey of faith?

A: When I wrote the first draft of this novel, it was all in Teeyana’s POV and Jayden didn’t even have a POV. But with each draft I realised that there was more to Jayden’s story. So when I wrote drafts 2, 3 and 4, I gave Jayden his own scenes but they only existed to support Teeyana’s character arc. After the fourth draft, I gave the book to my first round of beta readers and one of them was an editor who really helped me understand how to map out a character arc and give more depth to Jayden’s perspective. As I outlined the whole book again, Jayden’s story started to become clearer to me. That was when I realised that I couldn’t tell the full story and show the light of Christ without tapping into the characters’ mental health journeys. I had always known the book was going to be about a journey of faith, so including the mental health elements added more depth to it. I was scared to tackle these topics at first and I tried to talk myself out of exploring them many times, but God kept nudging me in that direction until the full story was written. Getting God’s approval was the only thing that mattered to me and I pray that all those who read this book will understand that they are not alone and that God is with them as they go through deep waters.

Q: Both of your main characters, Teeyana and Jayden, each have their own journeys of faith and mental health in this story. Who do you relate to more?

A: I definitely relate more to Jayden. He is the character after my heart but he also was challenging to write. I relate to the fact that Jayden’s past experiences prompted him to encourage others, and help them see God’s goodness again. I also relate to the fact that Jayden was seen as the “strong friend” and he struggled to be vulnerable with others. The problem with being the “strong friend” is that people can find it hard to believe that you too can have your own struggles. But it was very refreshing for me to write about Jayden learning how to depend on God for strength to deal with his daily struggles.

Q: The line that resonated with me the most as I read The One Who Knows Me was a thought that runs through Teeyana’s head late in the novel – “I always try to keep everything under control, because that is where my confidence comes from ”. As a Type A perfectionist, myself, I felt that deeply. I lived in that headspace for many years, and I still fight it, sometimes. Can you speak to the origin of or the thought process behind this line?

A: Yes, so I think this line specifically came from the fact that at the beginning of the book, Teeyana struggled to see God’s sovereignty as a good thing. She kept trying to ‘run away’ and wanted nothing to do with God because things weren’t going according to her plan. I think a lot of us can relate to that because we want to control everything and when we can’t do that, it becomes really hard for us to accept it and that’s when anxiety kicks in. Over the last few years, I have learnt that the secret to truly experiencing perfect peace in Christ is total surrender. The Bible says in Isaiah 26:3 that God will keep in perfect peace those who trust in Him, and those whose minds are stayed on Him. God has ultimate control, He holds the whole world in His hands, He sustains the universe and He will always win. We will fail and continue to fail when we try to rely on our strength and hold on to things we can’t control. But when we surrender our burdens and our cares to God, He takes them and in exchange, He gives us peace and comfort.

Q: Without giving away spoilers, can you tell us a bit about your favorite part of the book to write, and the part that was the most challenging?

A: I really loved writing about the romance between the main characters and I also loved writing the scenes where the main characters had their “aha moments” and when they finally learned the lesson they needed to learn.

The most challenging was certainly navigating through Jayden’s mental health journey and particularly the backstory with his older brother. It was hard to write those scenes without feeling for the characters.

Q: It’s been so great to have you, Joan! Before we go, can you tell us a little bit about the sequel and your inspirations for it?

A: Oooh I’m so excited to share book 2 in the Sovereign Love series. This book is set to release next year  (by God’s grace)  and more details will come over the next few months. Book 2 follows Teeyana’s best friend–Amara and this book was actually inspired by a book I read last summer. I was so annoyed by how certain topics and issues were treated in that book that I was inspired to write a book which tackled similar issues but from a Biblical perspective. That’s all I can say for now but I will reveal more information in the next few months. Subscribe to my free author newsletter to get the news first.


Joan Embola is a UK-based Cameroonian-Nigerian Christian author who aims to share God’s love one word at a time. She writes books about diverse characters whose hope-filled stories point to the sovereign love and goodness of God in our broken world. She is a qualified physician associate and also the founder of Love Qualified, a ministry dedicated to encouraging others to experience the sovereign love of the one true God who has qualified us to be His beloved ones. She is a passionate lover and teacher of God’s Word, and she shares this passion on her YouTube channel, blog, and podcast. When she’s not writing or curled up with a book, you’ll find her watching movies, YouTube videos, or making memories with her family and friends.

You can connect with her at www.joanembola.co.uk and on instagram, YouTube, her blog, and her podcast. Join her newsletter to stay up to date with new releases and more book news.

Coming Soon – Author Interviews!

It’s been a while! I am hard at work prepping for the release of Not by Sight: The Story of Joseph, but in the meantime, I’m exited to share that a new category is coming to The Writers’ Room portion of my website – Author Interviews! These interviews will be with published authors of all genres, so there will be something for everyone.

The first interview releases next weekend. Stay tuned!

I’m Getting Published!

I’m SO thrilled to announce that my novel, Not by Sight: The Story of Joseph, has been picked up by WordCrafts Press for publication!

Not by Sight is a retelling of the story of Joseph, his brothers, and his coat, from the Biblical book of Genesis. Focusing on both historical and Biblical accuracy, the novel examines his extraordinary journey of faith.

Really, what could make a man turn to God when every event in his life screams that God has turned His back on him?

If you want to learn a bit about my book before it comes out, take a look at my blog series on The Joseph Story. I cover topics like faith, storytelling decisions (no big spoilers), and historical research.

A HUGE thank you to everyone who has followed me so far and supported me. I am so excited for the year ahead and cannot wait to share my novel with the world in 2022! And of course, sincerest thanks to WordCrafts Press for their belief in my novel!

All glory to God!

Keys to An Effective Book Launch

By Tim Riordan

We’ve all heard before, “All’s well that ends well.” If you want something to end well, it helps to start well. As you create a strategy to release your book, you must figure out a way to start the daunting marketing journey well. But what do you do to give your book a good start? 

It’s possible you could stumble into book sales without much forethought, but developing a good launch strategy will create a greater probability of success. I’d like to share with you a few keys that will unlock sales success through the launch of your new book.

Start Early

Most of us are not wired to automatically think about marketing. We tend not to focus on marketing until we’re holding a finished book in our hands. An effective launch should start months before your book is published. Of course, you can start any time, but the earlier the better. From my research and experience, I’ve learned the value of creating a strategy that includes prepublication, publication, and post-publication.

Prepublication can start anywhere between one and twelve months before your book is released. Some advertising services, blog tours, podcasts, speaking engagements, or writing opportunities will require several months advance notice. 

Build a Team

There are no Lone Rangers in authoring and marketing books. Of course, even Lone Ranger had Tanto. God made us for community for a reason. We are better together in every area of life, including writing and marketing our books. Your team will consist of some people who will help make sure your book is ready for publishing. It will also include additional people who will be sharing reviews and broadcasting the pre-release and release of your book. Enlist as many people as possible to read your book before release who will prepare to share a review. Your book launch team, or street team, will then follow your strategy to share graphics and release information to as many people as possible through social media and other forms of public communication.

In order to build an effective team, consider doing the following: 

·      Create a job description.

·      Make your expectations clear.

·      Offer a reward or gift as people follow through.

·      Send a pdf of your book to your team a month or two before your book is released.

·      Let your team get in on some of the inside scoop of your book or your expertise.

·      Offer more than one tier of participation.

·      Send your team a finished copy of your paperback book when it’s released.

·      Create a communication method (Facebook group, email group, group me, etc.) and stay in touch with your team regularly.

·      Consider sending one or two personal emails to each team member. It’s very possible you may not know your team, but you can still try to personally connect.

·      Express your gratitude often.

·      Be willing to help some of your team members when it comes time for them to launch a book.

Remember that everyone who signs up for your team may not follow through with their commitments. If you want fifty reviews during your first week, you may need to enlist 100 people.

Your team may also include influencers in your genre. You may want to enlist some of these influencers to endorse your book or share your book with their email list. Some of them may write a review of your book for a publication or allow you to speak at their event.

Create a Buzz

Many authors have found it useful to create a prerelease strategy where people can preorder books. Some platforms will allow you to offer your book for preorder as early as twelve months before publication. You can use this period to build anticipation and to start your launch with a significant number of sales.

In order to capitalize on this strategy, you may want to offer a gift for people preordering your book. This creates a sense of scarcity because the gift will not be available once the book goes live.

Write about your book’s topic as often as possible. Get input on your book content and book cover through social media. Market your book idea and announce the prerelease of your book through ads on Facebook, Bookbub, Amazon, etc.

Utilize Video

Many people communicate on social media through video. Companies are discovering that a video element is essential for successful sales. How can you utilize video to sell your book? Create a book trailers, author interviews, video contests, and anything else you can think of to visually engage people around your book topic.

Although we want our videos to look as professional as possible, we now live in the world of the selfie. People will accept a personal video shot from your cell phone. Don’t hesitate to employ professionals to create a quality product as well.

Connect Through Email

Hopefully, you have an email database of raving (or at least quite interested) fans. Bring them along with you on your launch journey. You can also tap into email resources of other authors and promotional services (Ereader News Today, Bookbub, Faithful Reads, Gospel Ebooks, etc.).

As a rocket will never reach space without a successful launch, your book will not reach its potential without a thoughtful, strategic launch. Book sales and author influence usually happen in response to your careful, intentional marketing strategy that begins with a successful launch.

I once read, “When you’re getting ready to launch into space, you’re sitting on a big explosion waiting to happen.” When you create a careful launch strategy and follow through with your launch plans, your explosion will catapult your book into years of productivity and possibly a lifetime of influence success.


Dr. Tim Riordan is the author of The Next Bestseller: Book Marketing for Success and a bestselling author of eleven books including Wisdom Speaks: Life Lessons from Proverbs, which received the 2019 Christian Indie Award. He is a pastor in Newnan, Georgia, and works with various authors through speaking at conferences, consulting, and publishing. You can learn more about Tim or follow his blogs on his website at timriordan.com. He has also created a free “Book Launch Kit” to help authors with this important facet of book marketing.


This post is part of the Writers’ Room, a collaborative writing advice column by Christian writers.